Digital Gigs & Festivals

Atoms For Peace to sell live videos through Soundhalo

By | Published on Friday 19 July 2013

Atoms For Peace

It’s alright, everyone. Atoms For Peace have found a business model that works for them. The supergroup made up of Thom Yorke, Nigel Godrich, Flea, Joey Waronker and Mauro Refosco have announced a hook up with gig video-selling app Soundhalo.

As previously reported, the app, launched at an Alt-J show in May, allows users to download audio and video from gigs almost in real time (they have to wait for the song to finish, but otherwise it’s pretty instant). This means fans not at the shows can feel more involved, and those who are there shouldn’t feel the need to hold their phones up in the way of everyone else like a bunch of dicks.

Godrich told The Guardian: “Part of the reason Soundhalo was interesting to me was that I found myself wondering why, whenever you go to a gig, the next day there are a million shaky, horrible sounding YouTube videos already online. But you go and look because you want to see something of your experience. Soundhalo provides something really functional – an experience that you want to remember in front of you as soon as the concert has happened. To be able to relive that is a really great thing”.

The app will be available to use at Atoms For Peace’s two shows at The Roundhouse in London next week.