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Attitude Is Everything chief amongst government’s team of ‘champions’ aiming to make businesses more accessible

By | Published on Wednesday 22 February 2017

Suzanne Bull

The boss of Attitude Is Everything, the charity that seeks to make music venues and events more accessible to disabled and deaf consumers, has been named as one of eleven sector champions by the UK’s Minister For Disabled People, Work And Health, Penny Mordaunt.

The new team of sector champions will “amplify the voices of disabled customers and employees within their own industries, increasing accountability and challenging inequality”. They will also seek to “highlight specific changes and improvements that could make a difference to the millions of people who often miss out”, and which would ensure companies in each champions’ respective sector don’t miss out on the custom of millions of people who can’t buy their products or services because of accessibility issues.

Retail, leisure, media, advertising and banking are amongst the sectors represented in the new scheme, while Attitude Is Everything chief Suzanne Bull will, of course, be the ‘champion’ for the music industry.

Confirming her new additional role, Bull said: “I’m delighted to be the disability champion for the music industry, because I believe that everyone should have the right to enjoy the arts – only 3.6 million of the UK’s eleven million disabled adults attended a live music event last year. Fear of discrimination can deter deaf and disabled people from attending music events, but without their participation change won’t occur. I’ll be making a solid business case for accessibility and will be sharing best practice and innovative ideas, many of which don’t only just focus on physical access, and demonstrate that ways of working can be adopted by other industries with a high degree of success”.

Meanwhile Mordaunt said of Bull’s involvement in her scheme: “As a public advocate for accessibility, Suzanne will help businesses realise the value of disabled consumers and the importance of catering to every customer’s needs”.

On the wider programme, the minister added: “These industries must become fully inclusive. Not being able to access the high street, products and services, transport or simply to access a loo jars with our national values: it must change”.