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Attitude Is Everything launches Music Without Barriers campaign

By | Published on Monday 23 June 2014

Attitude Is Everything

Live music charity Attitude Is Everything has launched a new campaign this morning, calling on more venues and festivals to sign up to its Charter Of Best Practice for providing better access to deaf and disabled music fans.

The Music Without Barriers campaign is backed by musicians including Robert Smith, Alex Kapranos, Frank Turner, Tom Odell, Alt-J, Slow Club, Anna Calvi, Enter Shikari, and Stealing Sheep, who will be promoting it on their social media accounts today via the hashtag #MusicWithoutBarriers.

Attitude Is Everything CEO Suzanne Bull explained: “Since founding Attitude Is Everything in 2000, we have always found some fantastic support from within the music industry, and particularly among the artist community. So I am delighted that so many musicians and bands are supporting #MusicWithoutBarriers. In those fourteen years, we have proved that improving access need not be expensive. And, more importantly, when the right facilities, policies and information are in place, live music can be opened up to the eleven million disabled people living in the UK and transform their lives for the better”.

One of the venues already signed up to the charity’s best practice charter is East London’s Village Underground. It’s Head Of Commercial Development, Dermot Hurley said: “Attitude is Everything have helped us identify and put in a place number of easy zero cost solutions to help develop our venue offering to a wider audience. Being an old Victorian warehouse, Village Underground is a singular venue with some singular access issues”.

He continued: “Attitude have made sure the access information on our website is easy to find, accurate and that there are always staff on hand to answer any questions. It’s really changed how we operate – our team are now confident in offering assistance throughout the entire customer journey and the Charter has also helped the bottom line, selling more tickets and higher bar sales to disabled people, which makes everyone happy”.

Find more information on the campaign here.



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