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Business News Deals Labels & Publishers
Avex USA partners with Sony Music Publishing
By Andy Malt | Published on Friday 18 February 2022
Sony Music Publishing has signed a global administration deal covering the publishing catalogue of the US division of Japanese major label Avex.
“We were so impressed by the culture of Sony’s A&R team, they are incredibly creative and professional, and really understand both the artistry and business side of music”, says Naoki Osada, President of Avex USA. “This partnership enables us to offer our artists an expansive network of support and opportunities for their songs worldwide, while maintaining Avex USA’s boutique, familial approach to working”.
Sony Music Publishing’s SVP Creative Amanda Hill and VP Creative Nick Bral add in a joint statement: “We are THRILLED to welcome Avex USA to the SMP team. They continue to build and nurture an incredible roster of talent and we look forward to working together as they continue to grow”.
At one time Japan’s largest label, in recent years Avex has seen its domestic market share fall behind Universal and Sony. This has prompted a downsizing at its Tokyo HQ and efforts to grow its international operations, including moving into the live music business via a partnership with AEG.
Avex USA launched its publishing division a year ago and has stakes in hits including ‘Peaches’ by Justin Bieber and ‘WAP’ by Cardi B and Megan Thee Stallion. It also represents songwriters including Bernard ‘Harv’ Harvey, Cxdy of Internet Money, and King Kosa.
