AWAL launch buzz tracking tool

By | Published on Friday 2 July 2010

UK-based digital distributors AWAL have launched a new bit of software called BuzzDeck designed to enable labels and managers to better track and respond to any buzz growing for their artists or releases online. The real-time analytics platform can be used to identify interest globally, and can inform marketing and promotional work accordingly. A free version will be available to all AWAL customers, while a more advanced pro version is also available for a monthly subscription.

Music Week quote AWAL co-founder Kevin Bacon (not that one) as follows: “The online music audience is notoriously fragmented and hard to quantify, but BuzzDeck offers a depth of analysis that we’ve proven can significantly boost the impact of artist campaigns”.