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AWAL signs Payton

By | Published on Wednesday 17 February 2021


Fresh from the recent announcement of that big acquisition by Sony, label services outfit AWAL has announced a full-on global deal with TikTok famous singer-songwriter Payton Moormeier, or just Payton if you prefer.

The firm’s Head Of A&R, Pete Giberga, says: “We are THRILLED that Payton has chosen AWAL as his partner on what has already been a tremendous journey. He is a musician and songwriter at his core, and his diehard fanbase continues to be a huge part of amplifying his message globally. It’s a great responsibility to help an artist continue to build towards their goals and aspirations, and we couldn’t be more ready for that exciting challenge”.

Payton released his debut single ‘Love Letter’ last year, seeking to capitalise on his thirteen million fans on TikTok. AWAL will now provide marketing, distribution and other support as he seeks to further progress his music career.

Says Payton: “Everything always felt right with AWAL from the beginning, I’m very very excited to continue this journey with them”.

Here’s his new single, ‘Nevermind’: