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AWAL signs Tora-i

By | Published on Tuesday 8 June 2021


AWAL has signed rising R&B artist Tora Lambie – aka Tora-i – to a label services deal covering global marketing and promotion, A&R, campaign coordination, sync licensing and distribution.

“Tora-i is an incredible artist, and a true creative across every aspect of her music and visuals”, says AWAL Senior A&R Manager, Eve Fairley-Chickwe. “It’s been amazing to see Tora-i steadily gain traction as an independent artist and start to build an audience here in the UK as well as in the United States. With her new music we are set to see her further evolve in her sound and style”.

Out Deh Management’s Pierre Bost, who manages Tora-i, adds: “Tora-i has built an impressive audience and AWAL is the perfect home for her to be empowered as a creative independent artist as well as continue to build globally”.

Having released her debut EP, ‘Cavalier’, last year, Tora-i recently released new single ‘Serial’.┬áListen to that here: