This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Artist News Business News Deals Labels & Publishers
AWAL signs Tora-i
By Andy Malt | Published on Tuesday 8 June 2021
AWAL has signed rising R&B artist Tora Lambie – aka Tora-i – to a label services deal covering global marketing and promotion, A&R, campaign coordination, sync licensing and distribution.
“Tora-i is an incredible artist, and a true creative across every aspect of her music and visuals”, says AWAL Senior A&R Manager, Eve Fairley-Chickwe. “It’s been amazing to see Tora-i steadily gain traction as an independent artist and start to build an audience here in the UK as well as in the United States. With her new music we are set to see her further evolve in her sound and style”.
Out Deh Management’s Pierre Bost, who manages Tora-i, adds: “Tora-i has built an impressive audience and AWAL is the perfect home for her to be empowered as a creative independent artist as well as continue to build globally”.
Having released her debut EP, ‘Cavalier’, last year, Tora-i recently released new single ‘Serial’. Listen to that here:
