Business News Deals Management & Funding

Azoff MSG buys into ATM Artists

By | Published on Monday 22 September 2014

Irving Azoff

Azoff MSG Entertainment has purchased a 50% stake in management and marketing firm ATM Artists, best known for its involvement with Swedish House Mafia and other big name ‘EDM’ artists.

As previously reported, Irving Azoff launched his new joint venture with the Madison Square Garden Company last year, after leaving Live Nation. The company has subsequently made a number of acquisitions, as well as setting up its own collecting society. This latest acquisition sees it push into the EDM industry currently dominated by Robert Sillerman’s SFX Entertainment – though Azoff says that is not his motivation.

“I’m not doing this to be in the EDM business”, Azoff told Billboard. “I’m looking to be in business with [ATM boss] Amy [Thompson]. She could sell ice to an eskimo. Whatever she wants to do, we’ll do”.

Thompson added: “I’ve seen what happens when big money smells opportunity – it’s awful. But I welcome certain clever investors who bring more than just money to the table. I don’t even think Irving knows what EDM is. He’s interested in legends”.