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Backstage buys Sonicbids

By | Published on Thursday 31 January 2013


Entertainment industry trade mag Backstage has bought Sonicbids, the online platform that connects grass roots artists and tour/festival promoters in the live sector. Backstage already provides services to link actors, models and dancers with casting directors.

Confirming the deal, the value of which has not been confirmed, though the New York Post estimated $15 million, Sonicbids founder and CEO Panos Panay said: “Sonicbids and Backstage share the same mission of opening doors for the creative community. Joining forces creates amazing synergies and brings the worlds of music, film and social marketing even closer together”.

The combined company will be led by Backstage CEO John Amato, who added: “This market has great growth potential but has been underserved. We want to step in to become the destination site for performing artists to book opportunities, manage their careers and educate themselves”.