Brands & Merch

Barclays and Choice FM offer free music making workshops

By | Published on Monday 17 January 2011


Barclaycard last week announced a partnership with Global Radio’s Choice FM, which will offer 900 young people (that’s 16-25 year olds) the opportunity to attend free workshops on music making (with an urban music bias, presumably), covering music production, mixing, vocal skills and film making. It’s called Music Potential, and will be run via Choice FM’s ‘I Have A Choice’ youth programme.

From the 900 people who take part, 60 will be selected to attend an accredited 30 hour DJ training course. I’m assuming that’s for the aspiring DJs who show up at the earlier workshops, and that wannabe singers and rappers won’t be forced to learn turntable skills too. Of those attending DJ school, six will get a one-week work placement at Global Radio.

Says Barclaycard’s Community Manager Louise Guedes: “We’re passionate about people and we’re passionate about music. [Our music marketing programme] Barclaycard Unwind provides an exclusive world of music for Barclaycard customers and we’re keen to extend this to help the next generation of talent discover their potential with behind the scenes training in the music industry”.

Meanwhile Global’s charities and communities rep Dalton Leong added: “We are delighted to be supporting Barclaycard’s Music Potential. Global Radio sincerely believes in helping young people to unleash their potential, gain skills and confidence and, in some cases, to enhance their chances for education and training. We’re passionate about this campaign and proud that Choice FM is able to lend its full support to the project”.