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Bauer announces BRITs radio coverage across Europe, acquires Portuguese media firm

By | Published on Monday 7 February 2022

Bauer Media

Bauer Media has announced that it will cover tomorrow’s BRIT Awards on thirteen of its radio stations, both in the UK and across Europe.

In the UK, Kiss, Hits Radio and Absolute Radio will all carry exclusive content surrounding the awards ceremony. Elsewhere in Europe, the event will be covered by Today FM, 98FM and the Spin Network in Ireland, Europa 2 in Slovakia, The Voice in Denmark, RMF FM and RMF MAXXX in Poland, Radio Topp40 in Norway and NRJ in Sweden.

“I love The BRIT Awards – amazing production, high-energy performances, and crucially celebrating the very best of UK homegrown talent”, says Bauer’s Chief Content And Music Officer Ben Cooper. “Bauer is proud to partner with the awards and broadcast the drama, stories and fun to millions of our listeners across Europe, ensuring that the influence of British talent is recognised on an even wider European scale”.

Elsewhere in Bauer news, the company last week announced a deal to acquire Portuguese broadcaster Media Capital Group, home to several radio stations in the country.

“Radio is hugely popular in Portugal and is a key part of the country’s rich cultural landscape”, says Bauer COO Paul Keenan. “This makes it an attractive market as it transitions into the exciting, wider world of audio. We are very much looking forward to working closely with the talented team at Media Capital Rádios. We are committed to continuing to offer trusted news and great music and entertainment to Portuguese audiences, while bringing investment and innovation which will benefit listeners and advertisers alike”.

Chair of Media Capital Group, Mário Ferreira, adds: “Today we mark an exciting new chapter for both media groups. I’m confident that under Bauer Media’s ownership, [our] radio stations will continue to thrive, be very successful and grow. We are very proud to be the guardians of these iconic brands in the Portuguese market and I would like to thank our talented teams for their commitment and contribution to Media Capital Rádios”.

The deal is subject to regulator approval.