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Business News Media
Bauer announces pan-European #RadioRave
By Andy Malt | Published on Tuesday 19 May 2020
Bauer Media has announced what it is calling “the next big step in its digital audio and event programming innovation strategy”.
Basically, it is going to play some music on the radio. Not just that though! It’s going to play some music on the radio for five hours. Not just that though! It is going to play some music on the radio for five hours simultaneously on stations in seven European countries. It’s calling this digital audio and event programming innovation the #RadioRave.
The event will link seven Bauer-owned stations across Europe – Kiss FM in the UK, RMF Maxxx in Poland, The Voice in Denmark, NRJ in Sweden, Kiss in Norway, Kiss in Finland, and Radio Expres in Slovakia – for five hours of back to back DJ sets later this month. DJs booked to play sets include David Guetta, Martin Garrix, Majestic, Joel Corry and Robin Shulz.
“Radio’s resilience, flexibility and agility have proven vital during the pandemic, allowing us and our customers to continue communicating to audiences and uniting them at a time when we all might feel so separate”, says Bauer Media Audio President Paul Keenan. “We are excited to unite all of our audio businesses across Europe for the very first time with #RadioRave, providing our dance-music-loving-listeners a show that highlights everything they want from radio – joy, entertainment, community and the world’s best DJs”.
Like all good digital audio and event programming innovations, this is something the BBC has already done. Back in September last year, BBC Radio 1 linked up with six other European radio stations for a seven hour simulcast event.
Anyway, the Bauer #RadioRave will kick off at 8pm UK time on 30 May.
