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Bauer appoints new Director Of Music for its UK radio business
By Chris Cooke | Published on Friday 8 July 2022
Bauer Media in the UK has created the new role of Director Of Music for its radio and audio operations, and hired former Sony Music exec Pete Black to do that job.
Black previously ran press and promotions for Sony’s Columbia Records division, and more recently was Head Of Promotions for the major’s label services business The Orchard, as well as overseeing promotions teams at Sony’s joint venture labels in the UK, which include the Black Butter, Ministry Of Sound, Relentless and Insanity labels.
In his new job at Bauer he will – and I quote – “be responsible for building strategic and mutually beneficial relationships with labels, managers and artists in the UK and internationally and will lead Bauer’s talented music teams to create innovative and impactful ideas and playlists”.
Confirming the new role and hire, Bauer’s Chief Content & Music Officer Ben Cooper says: “Pete will lead on the reinvention of Bauer Media Audio UK’s relationships with record labels, artists and managers. His experience, knowledge and ideas will transform the way we create content for artists and our audiences. I’m delighted he is joining us at this exciting time of change at Bauer”.
Meanwhile, Black himself adds: “I’m so excited to be joining the Bauer family and working across their iconic radio brands. There is a huge opportunity to utilise Bauer’s scale not just in the UK but across Europe to deliver the best music and audio content to our audiences. We want to develop creative and mutually beneficial opportunities for labels, managers and artists in the UK and internationally. I can’t wait to get started”.
Music radio brands operated by Bauer include Absolute Radio, Kiss, Magic, Greatest Hits Radio, Jazz FM, Scala Radio and the local stations that make up the Hits Radio Network.
