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Business News Media
Bauer further expands radio operations with deals in Slovakia
By Chris Cooke | Published on Tuesday 10 August 2021
Bauer Media has further expanded its European radio business with new deals to buy two national radio stations in Slovakia, Rádio Jemné and Europa 2. The company already has a presence in the market via another station it owns, Rádio Expres.
The Bauer company has been busy growing its radio business across Europe through acquisition in recent years, of course. In March it expanded its operations in Finland through the purchase of Mediatakojat, while in February it announced that it was moving into the Irish market for the first time via the acquisition of Communicorp.
On the latest deals, Paul Keenan, President of Bauer Media Audio, said: “Slovakia is an important market for us and is forecasted to grow strongly in the medium term. This transaction presents an ideal opportunity to grow our operations in the country. Radio Jemné and Europa 2 are successful stations with loyal audiences and perfectly complement Rádio Expres”.
“The move will enable us to attract new listeners, introduce exciting audio innovations and provide an even stronger offer to advertisers”, he added. “We are very much looking forward to working with the talented teams from Rádio Jemné and Europa 2”.
Bauer says that its radio division now reaches over 57 million listeners across Europe each week in eight different countries.