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Business News Deals Media
Bauer Media buys up another local station for its Greatest Hits Radio network
By Chris Cooke | Published on Monday 21 September 2020
Bauer Media continues to buy up local radio stations around the UK to further expand out its Greatest Hits Radio network. The latest acquisition is the previously totally independent Radio Plymouth.
Because the Plymouth station is not currently allied to any other radio network or group, the acquisition will likely have a significant impact on the business, given it currently creates all its programmes locally.
Once rebranded as Greatest Hits Radio it seems likely it will take most if not all of its programming from that existing Bauer network, which means predominantly national programming, while sharing a somewhat localised drive time show with the rest of the South West region.
Some news content and advertising will also still be made more locally, which will likely require the involvement of some current Radio Plymouth staff.
Confirming the latest acquisition last week, Bauer Radio Group MD Dee Ford said: “We are delighted to welcome Radio Plymouth to Bauer. It complements our offering and extends our geographical reach into the Plymouth area”.
The independent Radio Plymouth first began trial broadcasts in 2003 before going on air full time in 2010. It’s MD, Tricia Duff, added: “The broadcasting landscape is significantly different from when Radio Plymouth first launched with trial broadcasts back in 2003, so we are pleased to secure a more stable future for many of our staff and continuing radio diversity in this dynamic and exciting waterfront city”.
