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Bauer Radio creates network-wide social media strategy role

By | Published on Monday 7 October 2019

Bauer Media

Bauer Radio has created a new role of Social Media Editor who will develop and lead a social strategy for all of the media firm’s UK radio stations, including its national and local radio brands.

The first person to take on the role is Charlotte Greenman, who joins from the BBC having also previously worked on social media activity for Vevo. Bauer says that in her new role Greenman will be “responsible for elevating the social output from our stations, including studio videos, celebrity interviews, competitions and showcasing commercial partnerships”.

The new role, the company adds, “ensures that Bauer Radio’s portfolio of award-winning brands are underpinned with an aligned strategy offering benefits to our commercial partners as well as increasing audience engagement”.

Confirming her new gig on Friday, Spencer said: “There’s an incredible opportunity at Bauer Radio to build on the great work that the stations have been doing individually and to develop a cohesive social strategy across the radio portfolio. I’m so THRILLED to join this group of exciting and passionate people and can’t wait to get started”.