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Media
Bauer Radio revamp the hits
By CMU Editorial | Published on Wednesday 6 April 2011
Bauer Radio are revamping their digital station The Hits, with a new logo and station imaging, a new app, plus a load of new shows, including a new breakfast show hosted by James Everton. There are also plans to share promotions and some content with other Bauer owned music brands, including Kerrang!, Mojo and Q.
And look, we’ve only gone and got a quote from Bauer’s Music & Content Director Ric Blaxill, who told CMU: “April is a really exciting time for The Hits Radio, with Katy Perry, Katy B and The Wanted exclusives. The Hits is characterised by the connection our listeners make with the station’s music and our commitment to playing more hit music than any other station. These changes will ensure we continue to deliver the great hit music the station is famous for, developing the station’s targeted entertainment programming, and broadening its appeal”.
