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Media
Bauer relaunches Mojo website
By Chris Cooke | Published on Thursday 1 August 2013
Bauer Media has announced an overhaul of the website for Mojo magazine, with new online-only content strands going live, including Track Of The Day, Clip Of The Day and a series of long-form features. There’ll also be a series of special promotions, kicking off with a focus on the catalogue of Warner’s Rhino Records.
Confirming the stepped up online activity around the Mojo brand, the magazine’s Editor In Chief Phil Alexander told CMU: “The re-launch of Mojo4Music is a great news for music obsessives around the world as we believe it will give them access to great music, filtered as ever through Mojo’s discerning point of view. This fully responsive site will ensure our readers have access to quality whenever and wherever they want. Along with our weekly music show, Mojo Rocks on Planet Rock, the new Mojo site is an exciting development in what is Mojo’s 20th anniversary year – further celebrations of which have yet to be revealed”.
Martin Bojtos, Music Commercial Director at Mojo, Q and Kerrang!, added: “Building on great content and design, the new Mojo4Music.com site will also offer our clients a wide range of new advertising options to effectively target our passionate audience, including high-impact formats, mobile advertisements and much more. We are delighted to welcome Rhino Records on board as our launch commercial partner given their iconic status amongst our core audience”.
