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Bauer shifts production of Radio Borders content to new Edinburgh base
By Chris Cooke | Published on Monday 17 October 2022
Bauer Media is relocating the production of the local content that is aired on its Radio Borders station from the Borders town of Galashiels up to Edinburgh, where the media firm has a new base. The company’s studio facilities in Galashiels will then close.
It means that local news and travel content, and the Radio Borders breakfast show, will now be made at the new Bauer base in the Scottish capital. That new base – which also houses the media firm’s Edinburgh radio stations Forth 1 and Forth 2 – opened earlier this year within the shopping centre that they insist on calling the St James Quarter.
UK media regulator OfCom is currently able to grant permission for local radio programming on Scottish radio stations to be made outside the specific area where the programmes are aired providing they are still located within the same region – the south of Scotland in this case – and in return for the broadcaster providing an “enhanced news service”.
Confirming the shift, Victoria Easton-Riley, Content Director for Bauer’s Hits Radio Network in Scotland, told Radio Today: “We are committed to providing the best quality in radio content and, having recently launched our brand new state of the art studios in Edinburgh, our team in Galashiels have jumped at the chance to use them and be close to their colleagues in Forth 1 and 2, so making this switch full time made sense”.
“There’ll be no noticeable change for listeners”, she added “as we’ll continue to provide our listeners with the best local news and entertainment, life-changing competitions and of course the biggest hits and the biggest throwbacks too”.
