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BBC Music to host British Music Embassy SXSW showcases

By | Published on Friday 9 February 2018

British Music at SXSW 2018

BBC Music is taking time off from its attempts to make life harder for UK festivals with its Biggest Weekend catastrophe, and has instead announced plans to do something to help British music. The broadcaster – along with AIM, PPL, PRS For Music, PRS Foundation and the Department For International Trade – is taking a load of acts over to South By Southwest to play this year’s British Music Embassy venue.

Bugzy Malone, Pale Waves, Idles, Goat Girl, Girl Ray, Shopping, Suzi Wu, IAMDDB, Ider and Superorganism will be among the acts to play showcases hosted by various different BBC radio stations and its BBC Music Introducing initiative.

“Helping British artists take their first steps internationally is a key objective for BBC Music and the current variety and volume of British musical talent is incredibly encouraging”, says BBC Music’s James Stirling. “Working with our partners at SXSW provides the perfect platform for us to do this through BBC Radio 1, 1Xtra, Radio 2 and 6 Music, and BBC Music Introducing”.

The PRS Foundation’s Vanessa Reed adds: “Overseas showcasing is a crucial step in any independent musicians’ career – 89% of those we supported to perform overseas through our International Showcase Fund gained tangible business outcomes. It’s also an important contributor to UK music exports – for every £1 of support, artists embarking on an international career generated an additional £8.90 in revenues”.

She goes on: “SXSW is one of the biggest showcasing festivals in the world and I look forward to following the progress of all the UK artists who are benefitting from our investment as well as our showcasing partnership with BBC Music”.

The line-ups for the British Music Embassy, at the Latitude 30 venue, are as follow…

12 Mar: DIY presents Life, Our Girl, Francobollo, Catholic Action, Breakfast Muff
13 Mar: BBC Music Introducing presents Touts, Bugzy Malone, Pale Waves, Rachel K. Collier, Jerry Williams, Himalayas
14 Mar: BBC Radio 2 presents Nina Nesbitt, Gaz Coombes, Sam Fender, Frank Turner, Jade Bird, Rhys Lewis
15 Mar: BBC Radio 6 Music presents Idles, Goat Girl, Girl Ray, Shopping, Life, Nilüfer Yanya
16 Mar: BBC Radio 1Xtra presents TBA
17 Mar: BBC Radio 1 presents Benin City, Not3s, Suzi Wu, IAMDDB, Ider, Superorganism

For more information on the British Music Embassy, go here.

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