BBC One chief to join Channel 4

By | Published on Wednesday 15 September 2010

The current boss of BBC One, Jay Hunt, has a new job, or will have as of 2011. She is leaving the Beeb to become Chief Creative Officer of Channel 4.

That the fourth channel was head hunting Hunt has been rumoured for weeks. The state-owned commercial broadcaster is busy refreshing its top guard following the appointment of a new Chairman late last year and a new CEO at the start this one. With the commercial TV sector ever more competitive and with ‘Big Brother’, C4’s biggest earner, now no more, it’s felt the whole of Channel 4’s output is in need of a rethink, and Hunt is now set to lead that rethinking.

Says C4 CEO David Abraham: “We have to convince advertisers, completely refresh our schedules, it’s a big task for a big figure. We are in no ordinary editorial situation. With her extra years at the top of television, Jay Hunt will make a difference”.