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Artist News Brands & Merch
Beastie Boys unveil limited edition Sonos speaker
By Andy Malt | Published on Wednesday 24 October 2018
The famously brand partnership resistant Beastie Boys have announced a brand partnership with Sonos. They’ve collaborated with artist Barry McGee on a limited edition Sonos Play:5 speaker. All proceeds will go to charity.
“It’s no coincidence that the first song ever played out loud on a Sonos was ‘No Sleep Till Brooklyn'”, says the company’s Global Head Of Music, Brian Beck. “Beastie Boys are a revered and inspirational force in music, with a legacy we are incredibly grateful to support through this exclusive collaboration, celebrating the work and philosophies we respect enormously”.
The band’s Michael Diamond adds: “When I grew up in New York, we’d discover new music anywhere from a DJ in a club, to a boombox in the street or subway, or a taxi driver’s radio – all of which involved leaving the house”.
“These days”, he goes on, “with help from Sonos, you can access all the music you want at any time and in the highest fidelity, in your bathrobe and slippers, or your finest silk smoking jacket. Whatever you’re wearing, we look forward to hopefully turning you on to our custom-curated playlists – and thanks to Barry McGee, the source of the sounds will look just as sweet”.
Diamond and the other surviving member of the group, Adam Horovitz, are also set to release their long-awaited memoir next week. With a launch event at East London’s EartH venue on 30 Nov already sold out, they have just announced another at The Forum in Kentish Town on 29 Nov. There will also be a signing at Waterstones Piccadilly on 1 Dec.
