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Business News Deals Digital
Beatport allies with Loopmasters
By Chris Cooke | Published on Friday 2 August 2019
Dance music platform Beatport has announced an alliance with Loopmasters, the UK-based online store for samples and music software.
There are various elements to the deal. Beatport has made an investment into the Loopmasters company. It has also sold its own samples library, Beatport Sounds, to its new business partner. And it will start to integrate the Loopmasters product range into its main website in the months ahead.
Confirming all this, Beatport boss Robb McDaniels said: “Our partnership with, and investment in, Loopmasters illustrates Beatport’s commitment to delivering the best products to our loyal customers and the global DJ/producer community. Loopmasters’ long history of delivering a world-class product and customer experience is going to be a valuable asset for Beatport’s more than 36 million annual visitors for many years to come”.
The founder and CEO of Loopmasters, Matt Pelling, added: “We are THRILLED to integrate the Loopmasters product suite into the Beatport site, enhance our sound library with their licensed sounds catalogue and gain access to the amazing artist and label relationships they have cultivated over the last fifteen years. The combination of these two great companies will surely create an unparalleled product offering for emerging and established producers around the world”.
