Business News Deals Digital

Beatport buys Loopmasters

By | Published on Thursday 17 December 2020


Beatport has acquired Loopmasters, the UK-based online store for samples and music software. The acquisition follows a deal last year that saw dance music platform Beatport invest in the Loopmasters business, transfer its own samples library to its new partner, and start integrating the Loopmasters product range into its website.

Confirming the deal, Loopmasters founder Matt Pelling says: “We have been very impressed by the power of the Beatport brand with the global DJ producer marketplace and have thoroughly enjoyed working closely with the Beatport team over the past few years. Everyone at Loopmasters strongly believes that the combination of these two great companies will deliver an unparalleled, end-to-end content supply chain for music producers for many years to come”.

Name-checking Loopmasters products Plugin Boutique and Loopcloud, Beatport CEO Robb McDaniels adds: “Matt Pelling and the entire Loopmasters team are world-class people who have built amazing products for the producer community that simply belong in our ecosystem. The phenomenal growth of Plugin Boutique, the leading global seller of virtual instrument plug-ins, and the recent launch of Loopcloud, an innovative subscription service for the samples market, are a testament to the talent of their team, and we couldn’t be happier to welcome them to the Beatport family”.

Pelling and Plugin Boutique’s General Manager Gareth Halsall will continue to lead the Loopmasters business from its Eastbourne base within the Beatport group.