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Business News Digital
Beatport unveils new logo and iOS app
By Chris Cooke | Published on Wednesday 9 June 2021
Beatport has launched a new iOS app for users of its Link service, ie the set up which allows subscribers to integrate an online music library and their own curated setlists with various DJ software packages and hardware. The dance music focused digital firm says the new app “provides accessibility on the go and promises to further empower DJs’ creative workflow and integrate seamlessly into their performance environment”. Which sounds like fun.
“Over the last two years we have been relentless in our mission to develop products that empower our customers”, says the firm’s CEO Robb McDaniels. “Beatport Link is the centerpiece of our strategy to give our customers the ability to stream the richest collection of electronic music available anywhere”.
“This new mobile app”, he goes on, “is an important extension of the Link platform, giving DJs the ability to discover new music, assemble and perfect performance-ready setlists, and transition them directly into their native environments. It’s a hugely powerful tool that our customers have been asking for and one which we think they are going to love”.
Beatport has also unveiled a new logo alongside the new app, the service’s first rebrand since 2012. On the rebrand, as well as the app, founder Jonas Tempel adds: “Beatport has always stood at the intersection of creativity and performance, and nothing epitomises our future direction as this new mobile app, the crown jewel in our Link ecosystem”.
“We felt at this moment in our history, it was important to reflect our position as an innovation leader in our space with a refreshed brand identity”, he continues. “Working with Kurppa Hosk on the initial design, our in-house design teams brought the new logo to life”.
