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Business News Deals Labels & Publishers
Believe and Nuclear Blast ally on “extreme music” distribution service
By Chris Cooke | Published on Tuesday 25 February 2020
Believe has announced a new partnership with Nuclear Blast – the German metal label in which it already has a stake – that will see the creation of a new digital distribution service specifically skewed to what the two companies call “extreme music”.
Blood Blast Distribution will tap Believe’s digital distribution network, but will also provide the genre expertise of Nuclear Blast. The new venture will assist clients in “building international marketing strategies, offer access to a network of international publicists and offer different levels of trade marketing services”.
The new venture will be led by Nuclear Blast execs Jerome Riera, Myriam Silberstein, David Kaiser and Bryce Lucien. Riera says: “We’re very excited at Nuclear Blast to team up with Believe to create this new imprint, where we will supervise and advise distributed artists. We are joining forces and bringing 30 years of experience in the metal scene to the most innovative digital distribution company in the world”.
Believe CEO Denis Ladegaillerie adds: “Believe continues to invest in a wide range of music genres, including the metal scene with Blood Blast. Launching Blood Blast with Nuclear Blast means that we will be able to serve metal bands at every stage of their career, from their first release to a full service label signing. This will give artists a new set-up and the tools to evolve in a fair and transparent environment that are key values for Believe”.
Bands already working with Blood Blast include Kugelblitz, The Materia and Malevolence.
