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Business News Deals Labels & Publishers
Believe signs SRD
By Andy Malt | Published on Wednesday 23 April 2014
Believe Digital has announced a new deal with Southern Record Distributors. Believe will handle SRD’s digital distribution globally across all services, something that will result in SRD’s clients being offered an expanded service.
Believe’s General Manager Lee Morrison told CMU: “We are extremely pleased a company as well established as SRD have chosen to put their faith in Believe Digital and have partnered with us. Through much negotiation and due diligence, and considering the amount of research they’ve invested in this decision, we are honoured they’ve chosen to utilise Believe’s extensive network. We are really looking forward to providing them and their labels with the full service and support they need to expand their digital business”.
SRD MD Andrew Slocombe added: “Having used a delivery-only service until now with a small digital team, the need to react to the increasing demands of labels and to exploit the additional services and revenue sources available was at the root of the decision to restructure and partner with Believe. The deal is a significant statement of intent for SRD; to not only retain the digital content already in the catalogue but also to compete for new business in that area. We’re very excited about the opportunities this presents”.
