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Brands & Merch
Beyonce poses in H&M campaign
By Aly Barchi | Published on Friday 22 March 2013
The time and season for Lana Del Rey’s H&M-made mohair-wear having passed, the Swedish fashion brand has made Beyonce the face of its ‘beach-ready’ new summer range, one that she’s apparently had a part in designing, so that’s nice. She’s even made a new track titled ‘Standing On The Sun’ to go with the tropical ‘vibe’ of the range, which will be buyable in shops in May.
Enter an uncharacteristically inane Beyonce, who says: “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind”.
She exits. Click here to view an over-photoshopped photo of Beyonce a la H&M.
