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Bieber manager comments on his new Universal alliance
By CMU Editorial | Published on Tuesday 22 May 2012
There’s been quite a bit of chatter of late about Universal Music launching a new joint venture with the manager of one of its most successful artists, Justin Bieber overseer Scooter Braun, and now we have some love-in quotes from Braun himself and Universal top man Lucian Grainge confirming the venture.
Grainge is backing Braun’s business enterprises, which include representing The Wanted and Cary Rae Jepsen as well as Bieber, as part of a wider Universal initiative to form alliances with next-generation music entrepreneurs, able to recognise the opportunities that exist for pop acts in the digital age. Or something like that.
Says Braun of his Universal JV and admiration for UMG boss Grainge: “As a young man, you always look for more than just a business venture, but mentors. Lucian has offered me both the opportunity to work with an amazing company with amazing resources, but even more so, the opportunity to draw from his vast amount of knowledge, having been in the business as long as he as. Lucian doesn’t just look at the business as a music business, but as a worldwide multimedia business. He’s allowed me to be as creative as I want with my artists so that we can build for the future to come”.
Meanwhile Grainge says: “With the barriers of entry to our industry nearly non-existent thanks to the global reach of the internet, it’s now easier than ever for music entrepreneurs to get started. And we want to be at the forefront of that expansion. Through our global creative investment programme, we put real resources and creative support behind entrepreneurs such as Scooter”.
He continued: “This is a win-win: entrepreneurs benefit from our support and expertise, while our artists and business partners benefit from their innovation. And there is no one more representative of this than Scooter. He is among the very best in the next generation of entertainment executives and the fact that he’s accomplished so much at such a young age is testament to his vision and drive. I’m looking forward to our collaboration and the level of talent and creativity that will surely accompany it”.
