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Brands & Merch Business News Digital
Biffy Clyro VR experience to tour UK festivals
By Andy Malt | Published on Tuesday 9 August 2016
Biffy Clyro have created a special video for a new virtual reality experience that will be touring UK festivals over the next month. Fans will be able to watch the video while other bands are playing in actual reality outside.
The performance of ‘Flammable’ has been recorded to be shown in Samsung’s Hypercube. The three and a half storey structure is kitted out with VR headsets allowing up to 50 people at a time to watch the performance from any angle they wish, which the brand reckons is dead immersive and all that.
“Biffy were the perfect partners for this”, says Samsung Creative Director Ross Cairns. “From inception we focussed on marrying music and technology to appear effortlessly synchronised. We’re delighted to bring the wonders of virtual reality to a generation of music fans in this way and demonstrate how we are empowering people to use technology in a way that allows them to experience the extraordinary. As a brand, we will continue to push the boundaries of what’s possible, merging virtual reality with the real world”.
If you want to have a go yourself, you’ll have to head down to Boardmasters, Glasgow Summer Sessions or Bestival.