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Big Boi and daughter create new label

By | Published on Friday 13 May 2011

Big Boi

Big Boi is launching a record label to release the work of young artists. It will be named Purple Kids and the Outkast star will co-run it with his sixteen year old daughter Jordan. The roster will include the likes of Gabbie Rae, a twelve year old who has already made it into the public eye, having appeared on the Tyra Banks show.

Big Boi told Billboard: “My daughter just turned sixteen years old, and you can see it on MTV [on ‘My Super Sweet Sixteen’], where they get cars, and things that depreciate and just don’t mean nothing. I wanted to give my child something that she can grow and build and nurture. So I gave her her own label”.