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Big Machine appoints new GM for label

By | Published on Tuesday 13 August 2019

Newly acquired by Scooter Braun’s Ithaca Holdings, Big Machine Label Group has appointed a new General Manager for its Big Machine Records division. Former US radio exec Clay Hunnicutt joins the country music focused label in the GM role, having most recently worked as President of another Nashville-based indie with ‘big’ in its name, Big Loud Records.

In his new job he’ll be charged with the task of pissing off Taylor Swift in anyway he can at every possible opportunity. Sorry, I mean, he’ll oversee Big Machine’s current roster of artists which includes Reba McEntire, Rascal Flatts, Sugarland, Midland, Carly Pearce, The Cadillac Three, Noah Schnacky, Payton Smith, Lauren Jenkins and Dan Smalley.

He takes over from Jim Weatherson, who will continue to consult for the Big Machine label. The music firm’s overall chief Scott Borchetta says: “I have worked with Clay Hunnicutt throughout my career on the radio side and record side. He is a consummate professional with a tireless work ethic and boundless creativity. He is the perfect complement to our executive team and I’m sure he will turn great results”.



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