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Big Sync expands into Australia, Germany and France

By | Published on Tuesday 4 February 2020

Big Sync

London-based brand-centric sync company Big Sync Music – which already has people in LA, New York and Singapore – has announced further global expansion with recently appointed Country Managers for Australia, Germany and France. The latest expansion follows the acquisition of Big Sync last year by music rights market place Songtradr.

The new hires around the world are Michael Szumowski in Sydney, covering Australia and New Zealand; Pedro Anacker in Hamburg, covering Germany; and Nicolas Farcy covering France from his base in Paris.

Confirming all this, Songtradr CEO Paul Wiltshire says: “As brands produce more, highly targeted, data-driven content to engage with consumers on multiple platforms, music is playing an increasingly important role”.

“Expanding into Australia, France and Germany”, he adds, “will enable us to help brands and content creators meet their music needs from a cultural, creative and commercial perspective as well as opening up new opportunities for rights owners to reach new audiences”.