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Billboard and Nielsen renew partnership

By | Published on Wednesday 5 November 2014

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US record industry trade mag Billboard has announced that it has renewed its partnership with data firm and one time-sister company Nielsen to create its many many music charts. With the partnership already half way through its third decade, the two companies now also plan to develop new methods of measuring and analysing trends in the industry.

Says Billboard co-President John Amato: “We are ecstatic to continue our partnership with Nielsen. Billboard and Nielsen have a storied history of charting the music business and with this renewed partnership we are taking a leadership position to continue to innovate the charts to mirror the ever-changing marketplace. No other combination of companies has the historical context and brand strength to support the industry the way Billboard and Nielsen do, and it’s our goal to make that experience even more prolific to both the music industry and consumers alike”.

Nielsen Entertainment President Howard Appelbaum added: “As the world’s premiere music publication and a trusted industry source for information on the latest trends in music, Billboard is a natural partner for Nielsen. We are delighted to play such an important role in creating the most authoritative charts measuring music consumption, and we’re excited to extend what has been an extraordinarily successful relationship”.



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