Business News Deals Labels & Publishers

Black Butter partners with manager and A&R Tom Cater on new label 4ZA

By | Published on Monday 21 June 2021


Sony Music UK and its joint venture label Black Butter is setting up, well, a joint venture label with artist manager and former Universal Music Publishing A&R Tom Cater. The new JV uses Cater’s existing 4ZA brand.

And what genre will this new label focus on, you ask? Well, 4ZA’s “intrepid and chameleonic approach to signing will defy categorisation”. So that’s you told. Stop trying to categorise everything, will you?

Though we do know that 4ZA will be “breaking innovative, boundary-pushing artists” with the aim of showcasing “the breadth of talent that UK culture has to offer”. And, if it helps you categorise this uncategorisable label – you incessant categoriser – I can tell you that its first signings are DJ/producer P-rallel and drill rapper Cristale.

“The goal at Black Butter is to work with the most exciting new talent in music and working with Tom on 4ZA fits perfectly with that ethos”, says Black Butter Director Nick Worthington. “We’re THRILLED to be working with him and look forward to finding and developing groundbreaking artists together”.

Meanwhile, Cater adds: “Black Butter are a defining British label that have left an indelible mark on UK music. They totally get the ‘come on let’s do this’ spirit of 4ZA and are down for a bit of disruption. I can’t wait to get cracking and share new music from P-rallel and Cristale. That’s when the fun starts for me. Their talents, attitude and work ethic is any new label’s dream to hit the ground running”.