Blackberry music service launches in UK

By | Published on Wednesday 16 November 2011


Blackberry has launched its music service BBM Music in the UK, following launches in the US, Canada and Australia earlier this month.

The new service, first mooted in August and powered by Omnifone, allows users to build a library of 50 tracks from a catalogue featuring music from all the majors, and to then access both their own library and those of any also-subscribed friends on the BBM messaging network, thus encouraging social interaction between users. It costs £4.99 a month to join, but there’s a two month free trial period at launch.

Commenting on the new service, Blackberry co-Chief Mike Lazaridis told reporters: “More than 45 million customers already love the social communication benefits delivered through BBM. We have partnered with leading music companies to provide a ‘full track’ music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level”.

Among various label reps to provide comment in Blackberry’s launch release was Universal’s digital man Rob Wells, who said: “BBM Music dynamically and elegantly integrates the excitement of this social music discovery process with a high quality music service”.