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Digital
BlackBerry to close BBM Music
By Andy Malt | Published on Friday 5 April 2013
BlackBerry is closing BBM Music, the streaming service it launched in November 2011, following a strategic review, the company has announced. Why it took a year and a half for the phone firm to decide not to follow a strategy that involved running a rubbish music service is anybody’s guess.
As previously reported, BBM Music, powered by Omnifone, allows users, each paying £4.99 per month, to build a library of 50 tracks from a catalogue featuring music from all the majors, and to then access both their own library and those of any also-subscribed friends on the BBM messaging network, thus encouraging social interaction between users.
BBM Music will close on 2 Jun, at which point all remaining subscribers will be given a month’s free access to Rdio, which is a pretty good deal. Maybe when the company finally stops making phones, it’ll let its last few customers each stroke an iPhone for ten minutes.
