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Business News Digital
Bloom.fm passes million users, web-player in the pipeline
By Chris Cooke | Published on Monday 31 March 2014
London-based streaming set-up Bloom.fm has announced that it passed the million user mark earlier this month, and that it will imminently launch a web-based player extending use of the service to PC users. Expansion into new territories is also now on the agenda.
Bloom.fm boss Oleg Fomenko told CMU: “We’ve been blown away by the enthusiasm for the app. Reaching a million registered users in just over a year is a fantastic milestone. We want everyone to have the best possible music experience at a price they can afford and this approach is encouraging more people to pay for music. We’re taking music subscriptions to the mainstream; two-thirds of our subscribers hadn’t paid for a music service before we came along”.
Relatively new to the streaming music party, having launched its mobile apps last year, Bloom.fm reckons that it has a business model that has more potential of going mass market than its more established rivals in the streaming music space. As previously reported, Fomenko will appear as part of the Global Digital Markets insights strand at The Great Escape this May, where he’ll explain why he thinks that is so.