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Digital
Blunt goes to Facebook Places
By CMU Editorial | Published on Thursday 23 September 2010
James Blunt is back, people. Oh yes. And he’s getting very digital in his mission to flog third album ‘Some Kind Of Trouble’. Or his people are. They will employ Facebook Places – the social networking site’s just-arrived-in-the-UK location identification platform – as part of their digital marketing plan.
The Blunter is hosting an album launch party on 29 Sep at a secret location in London, for which tickets can be won via the singer’s website. The location of the launch gig will be announced via said website too, and then anyone at the event or nearby who logs into Facebook Places via their smartphone will then be given access to a special Facebook page where they can stream three tracks off the album before anyone else.
It all requires quite a bit of effort from the fan for not a particularly huge pay off, but still, it’s interesting to see any publicity campaign employing Facebook Places or rival Foursquare, if only because actual practical uses of both systems seem relatively few and far between.
Says Jack Melhuish, chief digital dude at Blunt’s label Atlantic: “We’re proud to be working with James on this creative initiative utilising the latest geolocation technology. By allowing access to exclusive content via Facebook Places we’re able to reward those fans that show their support for James with their feet in the real world as well as their social media profiles”.
