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BMG expands deal with Alibaba

By | Published on Wednesday 16 November 2016


BMG and Chinese web giant Alibaba have extended their existing partnership, looking at ways to grow their digital music distribution agreement beyond digital music services. Key areas for potential new activity are films, TV, fan interactions, and e-commerce.

“We have been very satisfied with the rapid progress we have made in our relationship with Alibaba, surely one of the most innovative and customer-focused businesses in the world”, says BMG CEO Hartwig Masuch. “By deepening our relationship with Alibaba we are not only helping to pioneer the new music business in China, we are delivering new revenue for our artists and songwriters”.

CEO of Ali Music Weidong Yang adds: “Working with BMG, the top global music rights management company, will allow Alibaba Digital Media & Entertainment to access significant international content and perspectives. We believe the cooperation with BMG will be deepened, expanded and explored in the future”.

A further announcement on developments enabled by the expanded deal is expected next year.