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Business News Labels & Publishers Releases
BMG launches new Iconic Song brand with Wind Of Change boxset
By Chris Cooke | Published on Friday 14 August 2020
BMG has announced the launch of a new global brand that will celebrate specific songs that are sitting in its catalogue through special edition releases. And the first such special edition will even include a piece of the old Berlin Wall.
The brand is called The Iconic Song and, BMG’s Peter Stack says, its launch “is another great example of how closely intertwined BMG’s global publishing and recorded businesses are. There are no limits to creativity, making good on our promise to deliver an outstanding experience and to super-serve our artists, writers and their audience”.
The first song getting celebrated under the new scheme is ‘Wind Of Change’ by The Scorpions, which – when released in 1991 – became very much linked with the fall of the Berlin Wall, the end of the Cold War and the the reunification of East and West Germany.
Which is why, in the limited edition special boxset version of the track now being released, alongside various versions of the song and an 84-page book, you will also get a piece of the Berlin Wall.
Bigging up the special release, Klaus Meine from The Scorpions adds: “The making of the ‘Wind Of Change’ boxset has been a very inspiring journey for me. I really enjoyed working with the whole BMG team on this project that is so very much connected with a historical moment in time”.
More info at www.theiconicsong.com.
