Business News Deals Labels & Publishers Management & Funding

BMG launches new label with Logan Media Entertainment

By | Published on Friday 4 November 2022

L to R: Alistair Norbury (BMG) and Craig Logan (LME)

BMG has announced a partnership with management firm Logan Media Entertainment that will see the launch of a new label called Tag8 Music focused on working with has beens. I mean, super exciting established artists with existing fanbases looking for a label partner to deliver release campaigns that both drive sales and streams of the new music, but also enhance other elements of those artists’ businesses.

Says the Logan of Logan Media Entertainment, good old Craig Logan: “Established artists increasingly have multifaceted careers in which the new album is just one element of a bigger picture in a way which does not necessarily fit in with the ethos of most hit-driven frontline labels. Tag8 Music gives artists access to a global independent label working closely with both the artist and their manager to help enhance their artist brand on multiple fronts”.

BMG will handle all the distribution and administration of Tag8’s releases, while LME will deliver the marketing. At launch the new label’s roster includes Blue, Pixie Lott, Roachford, Louise Redknapp, and a cast album of ‘The Drifters Girl’ musical featuring Beverley Knight.

Adds BMG’s President Of Repertoire & Marketing UK, Alistair Norbury: “Our partnership with LME will enable us to open up many of the elements of the existing BMG service for established and proven artists to an entire new cohort. These days some labels are not interested unless they can be confident of achieving 50,000 album equivalents or more. The Tag8 Music set-up will be flexible to deliver at all levels”.



READ MORE ABOUT: |