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Brands & Merch Business News
Boiler Room and Ballantine’s launch fund for local music scenes
By Andy Malt | Published on Wednesday 13 November 2019
Boiler Room has extended its partnership with whisky brand Ballentine’s by launching a new fund to support artists, promoters and others attempting to build local music scenes. The True Music Fund will offer financial investment and one-to-one mentoring.
The two companies have been working together on their True Music project since 2013, exploring different local music scenes around the world. They have brought established artists to perform in those scenes, and promoted artists working within them. This latest step opens up financial backing for those involved in music at a local level.
“This is a major step change in our partnership with Boiler Room”, says Ballantine’s Head Of Music, Tom Elton. “We’ve put on 28 amazing events and given a platform to more than 220 artists from emerging scenes, now is the time for True Music to really make a difference and give back to the communities we have been visiting over the years”.
“Our aim”, he goes on, “is to help empower individuals within the community by taking away the financial stresses and allowing them to focus on making their music projects a reality, which we hope in turn will inspire others to pick up the baton, promoting a cycle of reinvestment for the long-term”.
Boiler Room’s CEO, Blaise Belville, adds: “The fund that we’ve set up with Ballantine’s aims to kickstart local event ideas as well as sustain existing ones. This fund is the first of its kind for Boiler Room and Ballantine’s and we’re making it an open call on our channels, one country at a time. So, if you’re based in that country the door is open for you to apply”.
