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Business News Deals Digital Live Business
Boiler Room launches channel on Twitch
By Chris Cooke | Published on Tuesday 26 May 2015
Boiler Room yesterday announced an alliance with the now Amazon-owned streaming video platform Twitch, which will see the former run a 24/7 channel on the latter, pumping out a combination of both archive content and the live music streams it is best known for. The partnership is the latest move by Twitch – best known for streaming gaming-related content – into the music space.
Confirming the alliance, Boiler Room’s Mazdak Sanii told reporters: “We’re really excited to launch our Boiler Room channel for music lovers within the Twitch community. The convergence between consumption of different forms of entertainment is a trend that creates great opportunities for partnerships like this one, between leaders in their respective scenes”.
Twitch’s Head Of Music Colin Carrier added: “Boiler Room has set a high standard for both the quality of its productions and the artists they spotlight. Since there’s a lot of enthusiasm within our audience for Boiler Room, their decision to bring some of the best underground music to Twitch is a significant moment for both our platform and the broader music industry”.
