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Media
Box TV appoints new commercial director
By CMU Editorial | Published on Friday 25 November 2011
Box TV, the JV between Bauer Media and Channel Four which operates seven music-based TV channels most of them following the jukebox video format, has appointed a new Commercial Director, in the form of Julie Wright, formerly of Paramount Pictures.
In her new role she will oversee the international sale of programmes and formats as well as ad sales, sponsorship and branded content, product placement and “cross-platform content distribution”.
Box TV MD Gidon Katz told reporters: “We are fortunate to have found an executive who shares the same passion for music, television and digital as we do at Box TV. We know that Julie’s expertise and relationships matched with our capabilities will take us to new heights”.
