Box TV to pilot new Asian music show

By | Published on Wednesday 18 January 2012

Box TV

Channel 4 and Bauer Media joint venture Box TV is to pilot a new show on its Kiss TV and 4Music channels this month to test the mainstream music TV audience’s appetite for British Asian music. The two hour ‘Asian Beats Chart’ will premiere on Kiss TV at 6pm this evening, hosted by new presenters Mawaan Rizwan and Amira Kai and showcasing artists such as Sonna Rele, Raxstar, Arjun and KE.

Box TV’s Director Of Music Simon Sadler told CMU: “At Box TV, we like to push the boundaries to create new and compelling programming formats. With the rise of stars such as Jay Sean, British Asian music is in demand and the ‘Asian Beats Chart’ is a reflection of this. We like to experiment with new formats and new genres of music; Kiss TV is renowned for championing diversity and 4Music has developed its own identity when to comes to new music after introducing the VIP Track in 2009. We’re proud to be able to produce shows like the ‘Asian Beats Chart’ and it will be interesting to be part of the rise of British Asian music scene”.

The show’s creator Aadil Rasheed added: “The ‘Asian Beats Chart’ is important for the long term development of artists in this genre in the UK. It is great to be working with Box TV to deliver this ground-breaking show which will give Asian artists a real chance at reaching mainstream TV audiences in the UK. The vision shown by Box TV is rarely found at media level in the current climate so we value the opportunity”.