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Bring Me The Horizon use Spotify listening data to generate personalised merch

By | Published on Tuesday 15 October 2019

Bring Me The Horizon

Bring Me The Horizon have launched a new website allowing fans to get personalised merch based on their Spotify listening data linked to the band’s latest album ‘Amo’.

Different coloured t-shirts are generated based on each fan’s listening data. They can then see if they just like all the popular songs, or favour less popular songs, based on how many of each different colour t-shirt has been generated.

The band will then tailor their live shows to whichever colour they see most of in the audience, before ordering those with the least popular t-shirts out of the venue. OK, I made that last bit up. But no one’s said I’m wrong yet.

The website demands access to your Spotify account and various levels of access to your data. Once you get past that, you choose your six favourite tracks from ‘Amo’ and, it claims, your “Spotify listening data is then matched against the loudness and energy of those tracks, drawing on data from music intelligence platform The Echo Nest”.

You can also get your t-shirt without a Spotify account though, just putting in your six favourite tracks, so I’m not sure how much extra is actually going on if you do hand over access to your streaming data.

Just for you, I tried it both ways and it didn’t work for me on either occasion, so I won’t be sporting a BMTH t-shirt of any colour. You can give it a go at if you want.