Brit Awards to move to the dome

By | Published on Tuesday 7 September 2010

As expected, the BRIT Awards will move to The O2 Arena over there in windy North Greenwich, leaving the slightly less windy Earls Court in west London, where the event has been held annually (bar two years at the London Arena in Docklands) since 1996. The 2011 ceremony will take place at its new home on 15 Feb.

Confirming just how very exciting this news is, the awards’ Chairman, David Joseph told CMU: “Looking at what The BRITs stands for – the ‘must see’ spectacle and the unique performances which stretch every artist who performs – it was clear that moving to a state-of-the-art venue like The O2 was an obvious evolution”.

David Campbell, President and CEO of O2 Arena owners AEG Europe, added: “Since The O2 opened nearly three years ago we have wanted to host The BRIT Awards and I am absolutely thrilled that dream has become reality. We will ensure, along with the BPI, that the awards are the biggest and best yet, and are delighted to be the new home for the awards”.

The future of the Earls Court Convention Centre is, of course, currently in doubt as its owners are seeking permission to knock it down and build 8000 flats in its place, though this will not happen until after the 2012 Olympics.