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British Heart Foundation launches campaign to help people learn CPR with their favourite songs on Spotify

By Andy Malt | Published on Thursday 27 October 2022

The British Heart Foundation recently launched a new campaign called Lifesaving Beats, aiming to teach music fans what they need to know about cardiopulmonary resuscitation, or CPR, through some of their favourite songs on Spotify.

Building on an earlier campaign that taught people that CPR should be carried out to the beat of ‘Stayin Alive’ by the Bee Gees, this new initiative will generate a playlist of tracks from your Spotify listening history that can serve the same function, basically tracks at 100-120 beats per minute. From there, users can select a song to use in a fifteen minute CPR training programme on the campaign’s website.

“Ever since ‘Stayin Alive’ became the song that inspired so many people to learn CPR in our advert with Vinnie Jones years ago, we’ve known the potential music has to help teach people CPR”, says BHF chief exec Charmaine Griffiths. “This brilliantly innovative campaign enables people to discover their own lifesaving beat and learn CPR to a tune they love. My own personal favourite song to learn CPR to is Kate Bush’s ‘Running Up That Hill’”.

“But this fun way of learning has a serious message”, she adds. “With over 30,000 out-of-hospital cardiac arrests every year in the UK and a survival rate of less than one in ten, there is an urgent need for people to learn CPR in an accessible and engaging way – BHF’s Lifesaving Beats will enable thousands of people across the country to do just that”.

You can generate your own playlist and take part in the online training at lifesavingbeats.com