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Britney launches lingerie collection

By | Published on Thursday 25 September 2014

Britney Spears

Britney Spears has announced a new range of affordable lingerie. Britney’s Budget Bras would be the obvious name to give the collection, but instead she’s gone with The Intimate Britney Spears. Missed opportunity.

At a launch event at London’s Hotel Café Royal this week, Spears said that she would most like to see Kate Middleton and Gwen Stefani wearing her underwear. So that’s nice. She added that her personal favourite piece in the collection is one called ‘Buttercup’, due to the “variety of beiges”. And if ever there’s a phrase that will have things flying off the shelves, its “variety of beiges”.

Anyway, onto this whole thing with the Duchess of Cambridge. Said Spears: “I would love to see Kate wear my underwear designs. That would be splendid! I’m going to send her one of every piece, so she’ll have plenty to choose from”.

Its not just for pregnant princesses though, CEO of manufacturer Claus Walther Jensen hastened to add, screaming: “We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident there is something for everyone to love”.

Britney also added: “I think the sexiest item is probably ‘Cherry’ because it’s red and it really stands out, it’s very elaborate and I think it’s pretty promiscuous”.

Can an inanimate object be promiscuous? Am I being too pedantic? After all, the whole range is apparently inspired by “silk, silhouettes and promises”, according to this video:



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